August 12, 2020

What is high ticket affiliate marketing ?

by YourOnlineJourney

August 12, 2020

High Ticket Affiliate Marketing is an affiliate marketing technique where the products you select have a higher overall price.

  • A high ticket product, simply has a higher price point.
  • Low ticket products, have lower price points.

Getting the mix right for any business between low and high ticket products is important. Very few businesses offer high ticket products only.

For an online business, knowing about what high ticket affiliate and product offerings is available to you is important to grow your income.

Not sure what affiliate marketing is? Please check out our affiliate marketing for beginner’s guide to decide whether this is a revenue stream you want to add as part of your online business strategy.

What is a high ticket affiliate marketing opportunity?

High ticket affiliate marketing opportunities include using affiliate links to higher-priced products ($500 plus as a rough guide).

The higher prices generally mean you can earn a high commission. For example if your commission is 5% on a $500 product versus 5% on a $100 product.

As an online business owner, earning money for your efforts is important, unless your website is a hobby.

I recently read a FB post from a struggling business owner that had made just $20 in 7 months!

Why include high ticket products on my site?

Consider, if you sell 100 products for $10 each and earn $1000. That’s 100 customers that you need to look after. If you sell 1 product for $1,000 then that’s 1 customer to look after. That means you can spend more time looking after and following up with that customer to ensure they are happy.

If you have a customer that has purchased a lower priced product, say $10 and they love it, they now are more likely to buy from you as you have delivered a great experience. High ticket products are usually planned and saved for in advance and customers will usually take a long time to decide whether to invest in a high ticket product. If they already trust you, and know you deliver or recommend great products, offering these products to them is a win-win. They get a good product from someone they trust, and you get the commission / sale for your efforts.

Commissions will vary a lot. As always with affiliate marketing and online business, we suggest what products you recommend are ones you are confident will make your customers happy and meet their needs / wants.

Many established online businesses, such as online course creators choose to create an affiliate marketing program so that they can co-promote other experts online courses that are aligned with their business. This is a great way to increase your traffic and income, without having to spend further time developing products. To do this they create an affiliate marketing program for their online course.

How do you find high ticket affiliate marketing products?

There’s a number of ways to do this, the simplest is to use Google and include the words ‘affiliate program’ in your search.

Digital products that are high value, for example, mastermind courses are often priced high to allow for commission. Search for programs offered by leaders in your area of specialty and check the footer of their websites for an affiliate program.

There are also travel affiliate programs, luxury goods affiliate programs, and more specialties you can research and check out for yourself.

If you are looking at online courses, then reach out to other online course creators and see what opportunities there are.

affiliate marketing involves marketing a product to an audience

How to promote high ticket affiliate products?

You can promote high ticket affiliate products in a number of ways. The most common are writing blog posts (product reviews, listicles, etc.), video reviews (unboxing videos for example) and promoting to your audience through email marketing and social media.

Every affiliate program will give you a unique link that allows them to track visits and sales that have come from your link. There is also usually an affiliate dashboard where you can track results. There’s a number of other ways to do this such as tracking link clinks on your website, so you can double-check what’s reported.

Benefits of high ticket affiliate programs

1. Higher commission for each conversion: High-ticket products typically have a higher price, but every purchase means a higher commission for you compared to lower priced items.

2. Gives you a larger budget for marketing: Because you earn more from a conversion, there’s more money for other activities which help you to grow your online business. These activities include lead generation and marketing.

3. Allows you to fine-tune your conversion techniques: If you apply your focus to just a few high-ticket items you can optimise your content, advertising, social media, and email marketing to get better results.

How to be successful at affiliate marketing

Successful affiliate marketers don’t waste time dabbling and dipping their toe’s into things. They maintain deep focus and remain consistent over a long period. – Bengu

Check out this great article detailing a lot more information about the world of affiliate marketing.



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